

When James*, a Broadway performer, came to see me, he was generally happy with his smile. He wasn’t interested in veneers. He simply wanted his teeth brighter.
Professional teeth whitening was exactly what he needed. It brightens the smile with very little time invested, and it is completely non-invasive.
His Treatment, Visit by Visit
- Exam, cleaning and scan. We examined and cleaned his teeth, and scanned them to make his custom whitening trays.
- His custom trays. I made him whitening trays that seal at the gumline, so the whitening gel stays on his teeth and doesn’t spill over and irritate his gums. I also gave him a desensitizing gel to apply before each home session to minimize sensitivity.
At home: two weeks of nightly whitening with his custom trays. He was already very happy with his results.
- One-hour in-office deep whitening. The in-office session elevated and sealed his results.
Very Little Sensitivity
Teeth whitening can often make teeth sensitive, but the whitening protocol I use is designed to prevent it. James said he felt very little sensitivity.
The Result: 5 Shades Whiter


His teeth whitened five shades, and he had the most radiant smile. He was in love.
And he didn’t have to give up his coffee or red wine. He keeps his results by whitening one night a month and coming in for his cleanings every six months.
Whitening and Insurance
Whitening is cosmetic, so dental insurance usually doesn’t cover it. Most PPO plans do cover the exam and cleaning you have before you whiten. See the PPO plans we accept, and learn more about teeth whitening costs in NYC.
*All photos and stories are of actual patients. Patient names changed for confidentiality.



